Abbott and Blood Centers of America are proud to introduce a brand-new experience in blood donation. Through immersive, mixed-reality technology, we are revolutionizing the blood donation experience, aiming to make it easier and more relaxing.

Click below to schedule your appointment at select locations in Illinois, New York, Ohio, Texas, and Wisconsin.

Several other Blood Centers of America locations across the U.S. will be rolling out the Mixed Reality for Blood Donation Experience in the coming months. 

Register now to be notified when the mixed-reality experience will be coming to a city near you.

What is Mixed Reality?

The Mixed Reality for Blood Donation Experience is an immersive digital experience designed to improve the blood donation process, attract new donors and motivate a younger generation to give blood. Mixed reality is a blend of physical and digital worlds, unlocking natural and intuitive 3D human, computer, and environmental interactions. 

Source: https://learn.microsoft.com/en-us/windows/mixed-reality/discover/mixed-reality

What should I expect if I choose to use the technology during the donation process?

Participants will wear lightweight Microsoft HoloLens 2 Mixed Reality Headsets to enter a digital world but remain fully aware of their surroundings, ensuring a safe donation process.

Why did Abbott and Blood Centers of America develop Mixed Reality?

Abbott and Blood Centers of America have been collaborating to enhance the blood donation experience and attract younger generations of donors to create a sustainable blood supply. We see the Mixed Reality for Blood Donation Experience as a way to make blood donation more enjoyable and appealing to the tech-driven gen z and millennial audience.

What device is being used?

Microsoft HoloLens 2 Mixed Reality (MR) Headsets. See full details about Microsoft HoloLens

Are there requirements to participate in the Mixed Reality for Blood Donation experience?

You must meet all eligibility requirements for blood, platelet, or plasma donation.  Actual eligibility to participate will be determined when you present to donate.

Will the experience make me dizzy?

The Microsoft HoloLens 2 was chosen because it has a translucent lens that allows you to see your current environment. If you or any of your relatives have a history of seizures or epilepsy, consult a doctor. If you use a medical device other than a pacemaker, consult the device manufacturer or your physician for information and instructions about the use of other electronic devices near your medical device.

Source: https://support.microsoft.com/en-us/topic/product-safety-warnings-and-instructions-726eab87-f471-4ad8-48e5-9c25f68927ba

What if I am hearing impaired?

We’ve incorporated optional subtitles into the mixed reality experience so individuals who are hearing impaired can participate.

Can I wear glasses?

Donors with eyeglasses may wish to remove them, but the device can operate as normal with them on.