WHY ARE CRISTIANO RONALDO AND ABBOTT PARTNERING ON THIS CAMPAIGN?
Blood and plasma are essential components for life and health that many people do not think about until it is needed for an emergency or long-term treatment.
Each year more than 100 million donations are collected around the world, but it is not enough. There has been a decrease in the number of new donors coming forward. The Abbott and Cristiano Ronaldo partnership with the BE THE 1TM campaign aims to inspire young people around the world to become life-long blood and plasma donors to potentially save lives. Make your own pledge and donate blood and plasma today.
HOW DID CRISTIANO RONALDO GET INVOLVED IN BLOOD DONATION?
He first gave blood when he was 24 years old after seeing his teammate struggle to get bone marrow donations for his son. Since then, he has continued to donate regularly and has avoided any activities that would prevent him from donating, including getting a tattoo.
DOES ONE NEED TO ABSTAIN FROM GETTING TATTOOS IF THEY WANT TO DONATE BLOOD?
While those who wish to donate don’t have to avoid getting a tattoo permanently, in many countries, a new tattoo can affect donation with a precautionary waiting period between 6-12 months.
Find a local blood bank or plasma center and donate today.
WHAT IS ABBOTT’S INTEREST IN BLOOD / PLASMA DONATION AND SAFETY?
As a global leader in infectious diseases and diagnostics, Abbott instruments screen more than 50 percent of the world’s blood supply. As a result of careful donor selection and testing through Abbott’s leadership, millions are safely given blood transfusions every year.
Kim Modory, Abbott Media